Store locators employ locator software to help visitors discover nearby stores and business locations. Store Locator Software is essential for contemporary businesses; otherwise, they risk being unnoticed and inaccessible to prospective customers.
What Exactly Does A Store Locator Do?
A store locator informs customers of the physical location of the store. Users nowadays spend more time researching before going to a store. They look at the reviews, the location, the products, the services, the pricing, the timings, the menu, and so on. A store locator software gives all this information and makes the purchasing process.
Store Locator Software Purpose
Businesses with stores, restaurants, shops, malls, garages, or any other physical address location employ store locator software. Its goal is to generate more leads for the company. These apps or software may create a store locator for any website. They are easily set up and highly adaptable, allowing customers to interact with products and services. Increased exposure implies more traffic to the website and store. With this software, businesses may improve their omnichannel sales strategy and level foot traffic. It directs prospective customers from search to stores while improving search engine rankings.
Customers can discover actual stores, which is a clear advantage of store locator software. It does, however, improve the rankings of businesses in search results. Companies that generate good and useful content will be rewarded by search engines such as Google. This increases client loyalty. Customers are loyal to businesses that provide accurate and helpful information that allows them to make educated purchasing choices. It’s a crucial notion for effective inbound marketing campaigns.
How Can I Include A Store Locator On My Website?
1 – Sign up for a store locator app. The majority of software includes trial days.
2 – The business must now add a store. You may accomplish it using the respective software’s dashboard.
3 – A code must be used to embed the website. Copy and paste the code. Then, you’re all set to begin driving customers to the various store locations.
What Cases Would A Business Have For This Kind Of Tool?
Build An Audience
Store location intelligence aids in the development of a devoted following. It keeps track of where customers have gone in the past. In addition, it will aid in the creation of a customized audience by improving targeting.
The audience knowledge gained from employing these store locator software aids in expanding targeting. For example, do they choose bargain stores or branded stores? This will reveal the tastes and preferences of the customers. As a result, it will be used for both email and SMS marketing.
Customers like brands that provide individualized experiences. This locator software aids in the development of a loyal consumer base. In addition, because of successful market targeting, the business may deliver individualized communications to customers based on their previous purchasing experiences.
Store locator software gives information regarding store traffic. Businesses may use this information to decide whether to open a new store. For example, if the store is open in many locations in a high-traffic area, it may spread foot traffic fairly and lessen the likelihood of lineups and crowds. Customers will save time and have a better overall experience due to this.
Standard Store Locator Software Features To Look For
1 – Geocoding.
2 – Real-time Updates.
3 – Driving Directions.
4 – Mobile-first Design.
5 – One-click Integration.
6 – Designer Friendly.
7 – Highly Customizable.
8 – International Mapping.
9 – Multilingual Capabilities.
10 – Save My Location Feature.
Let us now look at the available software.
8+ Best Store Locator Software You Can Use
Store Locator Software you can use in 2022.
Storemapper is a user-friendly solution that provides a terrific experience on mobile, tablet, and desktop desktops. This software can let you set up any CMS or e-commerce site in minutes. The app is customizable using CSS, making it also design-friendly. Bulk uploaders may be used to add or update locations from a spreadsheet. The software has a de-duplication mechanism that keeps data organized. Every plan includes free modification of the software. The sophisticated analytics determine which stores get the most traffic and route goods appropriately. The customer service is outstanding and assists with everything from installation to data administration and customization.
StorePoint is a simple piece of software. This software allows you to add and update locations effortlessly. Companies may quickly upload spreadsheets or sync straight from Google Sheets. Customers may identify local locations by searching the stores by region, zip code, city, and postal code. You may quickly add a website using a simple copy and paste option. The software supports many languages and allows customers to search for products, services, or categories. One may show the open hours of stores in various locations. The software provides excellent assistance, so businesses will always get a canned answer.
StoreRocket is a beautifully designed website store locator software. With a ready-to-use, customizable, and simple-to-install store locator, this software will save you time and money. It’s very configurable, has sophisticated statistics, and integrates with Google Sheets to assist sync them with the store locator. It is a useful tool for generating leads. Users who cannot identify a local location may leave their information so the business can contact them later for future sales and offers. It has live hours features that allow companies to display whether their locations are open or closed in real-time. Create reusable hours and assign them to specific locations, or create unique hours for special openings or holidays.
Woosmap’s store locator is both quick and forgiving of errors. It creates an excellent search experience. If you need to manage the location programmatically, Woosmap offers APIs. Reverse geocoding returns addresses based on geographic coordinates or a human-readable address with any location. The software provides precise real-time locations. The sophisticated IP database obtains and analyses the user’s location automatically. The company focuses on ensuring the quality of implementation and development while also creating long-term solutions for businesses and startups. It features a dual-function API that selects the website’s location automatically.
Prolofinder is easy to set up. Use the easy admin tool to set up this finder in minutes. Prolofinder does not need any code since everything is done by copy and paste. It is really easy to add new stores. Search for the store’s name, click add, and the finder will be updated. It is quite adaptable. It’s simple to customize the finder to fit the site’s color design with a few clicks. Its dashboard gives information on clients’ product searches, helping businesses to convert inquiries into sales. Prolo works well on tablets, desktop desktops, and mobile devices, and customers will have no difficulty discovering products while on the road. It is easy to integrate and works with all website systems, including Squarespace, Shopify, WordPress, Wix, and custom.
Bullseye is a locator solution designed to close the loop on digital marketing and sales, and it offers customers everything they need to find products and dealers. This locator uses branded local sites to incorporate information such as showrooms, design services, estimations, reviews, project photographs, expertise, certificates, videos, events, and offers, among other things. When website leads are ready to inquire, you may automatically collect and route them to dealers. It uses integrated lead processes to deliver follow-ups immediately, monitor dealer response, and close more sales. This software makes the sale of products by dealers and contractors. It provides them with a steady stream of leads and a space on the website to showcase their best work and market their services.
7. Store Locator Widgets
Store Locator Widget is a powerful store locator software that connects seamlessly with any major website, CMS, or storefront. It’s easy to use and loaded with advanced features. Businesses may choose from several layouts. This locator incorporates a mapping service with sophisticated filtering features. Checkboxes, dropdown lists, and hidden filters are all possible. They are the only store locator service that enables businesses to embed a location submission form on their website, allowing others to contribute and amend locations. It has a rating and review system. This widget allows you to create your color schemes. Businesses may set the map’s color scheme and the text, background, and button colors. CSS is not required, and it allows multi-language support.
MetaLocator is a strong locator software. It is a powerful and customizable locator software that allows you to search by zip code, address, or even auto-detect the user’s location. Integrated mapping and automated geolocation are included. It is mobile-friendly and works with all languages and address systems. It offers analytics and business intelligence tools for comprehensive optimization and visibility of user paths. MetaLocator offers a comprehensive product suite to meet location content management requirements. A robust content management system supports it. Also, it is easy to set and works on any website. It works well and easily on mobile, tablet, and desktop devices. This software does not need any programming knowledge.
ZenLocator is the finest mobile-friendly, no-code, configurable store and product locator. It may be completely customized to match the brand’s colors, logos, and icons. Show products with custom logos and markers, custom map styles, override any type with custom CSS, and display store logos. ZenLocator allows you to set a customer-centric, attractive locator on your website in minutes, with no code or complication. You can always browse ZenLocator’s large knowledge library if you have any questions. It works on any website and platform, including Shopify, Squarespace, BigCommerce, and Wix. This software does not need the use of a developer. It has automated synchronization, so you don’t have to spend time updating locations.
EasyLocator is ideal for newcomers and web developers. The microservice level of this software is free and supports up to ten store locations. It is uniquely housed on award-winning cloud infrastructure with a 99.99% uptime guarantee, ensuring prospective customers never miss out. Increases in website traffic are automatically adjusted for and will never cause the service to slow down. In addition to the above, this store locator software was designed from the bottom up to provide the most accurate results for retail locations. With features such as built-in nation recognition, auto-location detection, search filtering by multiple parameters such as products, categories, or services, and site style matching with CSS, EasyLocator is the obvious option for a dealer locator. This locator may host a store locator or build a bespoke locator solution to meet any need.
The Bottom Line: Store Locator Software
I’ve spoken about some of the best store locator software solutions. They are inexpensive and easy to use and set up. You need store locator software to build your business and take it to the next level. Modern customers are avid researchers who dislike physically wasting time looking for stores.