Attracting Internet users is crucially important for business people. When it comes to hitting growth and success, it is vital to have a website to represent a particular business online. Failure to have a great website design can lead to overall business failure. Thus, it is necessary that your business website is not one of the poorly designed websites today. To realize this goal, you need to know the ways on how you can improve your website. This is the focus of this blog article. So, read this blog completely for you to be enlightened about what to do with your official business site.
More facts about bad websites are here: www.ramotion.com/blog/bad-websites/
Is your website a well-designed one? You have to measure the performance of your site in relation to attracting leads (site visitors). When there are more conversions of leads, it means your website design is effective. It means you are able to increase the number of potential customers who will embrace and patronize your business. Your brand identity will be solidified because people are amazed by your offers. That said, it is really significant that you look for a website design company to help you have a great and converting website.
A bad website design is manifested when most people reject your site upon clicking on it. When there are more bouncing leads, or more people abandon your site after the first glance, it indicates that the design is bad. Furthermore, your site design is poor when your brand website does not rank on Google and other search engines. You have to be mindful that your website can cater to the needs and can meet the expectations of the users. It is the satisfaction of the users which must be prioritized for your business to attract more leads and to convert the majority of those leads into returning customers.
How to improve a poorly designed website?
Below are the specific details on how you can improve a poorly designed business website.
Make sure that the users can have the best experience.
This is the first step to be provided and explained in this blog post. Improving the level of user experience of your website is vital for success. That said, it is the user experience aspect which must primarily be gauged if you want your business to succeed online. There are aspects that should be taken into consideration to improve the experience of the users. Such aspects include the site speed, website navigation, and internal links.
Regarding the site speed, it has to be made sure that your website works fast. Loading every web page must only take 3-6 seconds. Going beyond this time frame is not favorable. There are actually tools you can use to measure the site performance. Make sure that your site can open a web page browsed by a user as fast as possible. Did you know that Google recommends at least 3 seconds for a web page to be opened and used by a certain user? This is to ensure that the user can have a great experience.
Next in line is the navigation of the site. The navigation aspect must be intuitive and friendly to all potential users (target market). When your site does have bad navigation, it will clearly lead the site visitors to lose their interest in your website. You do not want this to happen, don’t you? Why? Because this is an indication of a poorly designed website. You should have a great website to hit your goals and objectives in business. Every landing page of your site should be responsive to the queries of the users. It can be realized when you offer valuable content and information that is structured in 3 to 4 layers.
Providing links in your web pages is very important for success. Of course, you should cater to the needs of the users when it comes to content and information. That said, internal links should be prioritized. Make sure that the links are not broken. Remember that those links should be able to provide relevant information to all users. To realize your goals and objectives, you should make sure that all links directed to relevant information are not dead. Updating all relevant links every now and then is quite important.
Keep your website simple as much as possible.
Simplicity of website design is a significant requirement. Most people want things that are simple. Of course, they do not want to complicate their life. Why do so if there is a way to simplify a complicated thing? To make your website design, it is important to declutter all web pages. As much as possible, you have to organize the information architecture and content structure of your website. This is the best way to make your biz site highly competitive in the chosen business industry.
Your biz site becomes friendly to all users when it is designed in a much simpler way. If you have an existing website with a messy design, all you need to do is to look for a legitimate website agency and let that agency work to redesign your website. Doing so can increase the potential level of your business to attract and retain leads. Converting more leads is possible when you have the right website to represent your business online.
Another effective strategy to simplify the design of your website is to avoid too many words. A wordy content page is not attractive for the users. Of course, every user wants to have a simple and easy-to-read website. When the texts are too many, there is a great possibility that the users will reject your site. If possible, you can use bullet points to explain specific details. The users will be happy when you do this. As well, you have to use short sentences instead of long sentences. This is to be friendly to all readers (users of the site).
To make your website really competitive on the digital market, see to it that it is designed in a simple manner. A simple website design is vital for success. You can improve your bad website design when you keep it simple. Your existing site should be enhanced this way. Otherwise, you are going to lose the full potential of your business to go to the next level. Keep in mind that your business site must be responsive to the needs and demands of the users. This is imperative to be followed as a rule of thumb.
Make sure that all visuals are pro-user.
To reiterate, the satisfaction of the users of your site is the ultimate point to consider regarding business success. The bottom line is, you cannot succeed when your website is not pro-user. To realize this, visuals should be friendly to all website users. When the visual design of your site is messy, it will lead to an unwanted mistake. Remember that site visuals are part of the essential and valuable content that the users are looking for. So, all visuals should be relevant and helpful to the users.
Part of an effective visual design is to observe whitespaces or empty spaces. Not all portions of the web pages must be filled with content. If possible, make sure that there are negative spaces. This is how you can present your site’s visual design properly, effectively. This is how you can declutter the design of your site. As this happens, more people will be attracted to visit and use your site. In effect, more visitors will love your brand. It will lead to an increase in the number of people who will be converted into regular customers.
The quality of the images must also be great. Visualizing is one way to catch the attention of the potential customers. Every website user should be happy when they see the images on your site. All images should be related to the content topic of every web page. All visuals in your site, remember this, can draw the attention of the users. They can either make or break your business. So, make sure that all site photos are high quality.
At the same time, the typography and contrast should be great, too. This is how to make your website highly competitive on the Internet. Do not limit the contrast of your site. It can be a headache for every potential user when there is a limited contrast. Then, you have to consider the fact that the typography of the content is great. Readability should be evident to make sure that the readers of your site content will be satisfied. Keep in mind that the content of your site should be valuable. How can the users find value when the texts are not readable? So, make sure that the content pages have readable texts and friendly font style.
Hire the right web design firm now!
This is the conclusive thought here – to hire a legitimate website design agency. There is nothing else you should do right now. If you have an existing website yet it is not working favorably, it means the design is problematic. To remedy this problem, you need the services provided by a credible provider. Choose a website agency that has highly skilled employees (website designers and UX designers). For sure, your business can go to the next level when you do this strategy.