According to Microsoft, 96% of consumers worldwide say customer service is an important factor in their choice of loyalty to a brand.
Offering good customer service is not a requirement only for large organizations, nor is it only them who can afford it. Creating happy customers is essential for all and thanks to the tools available today any business can do so.
This article will recommend one tool (not just a CRM tool) for different business verticals to help you offer subpar customer service.
1. Business Phone: RingCentral
Most businesses have replaced old PBX systems with VoIP and cloud-based systems because they offer flexibility, scalability, increased mobility, no maintenance or hardware cost, a host of integrations and advanced features.
RingCentral is the best cloud phone system provider. It offers holistic, comprehensive, advanced contact center features and capabilities with user friendly deployment. Moreover, they will quite conveniently bill you once every month for voice calls, online meetings, fax, texting, and team messaging. They also have excellent 24/7 customer support.
Rating: 4.5/5 (PCMag)
2. Brand Design: Logaster
A customer is more patient with a brand he trusts.
And you establish this trust by creating a good brand identity which is dependent on how professional and sophisticated your website looks. Well-designed logos, banners, favicons and well-written copies communicate to people that you know what you’re doing.
Establishing trust is a good way for people to, at times, oversee the glitches, forgive the mistakes, and be nicer to the service agents. In other words, customers would be more happy and satisfied with you if they trust you. It is, therefore, safe to say that a good brand identity makes you easily meet your customer service goals of creating happy customers!
Logaster is a versatile DIY brand builder tool. It helps SMBs, and startups design 360-degree brand identity elements like business cards, letterheads, social media banners, etc. Enabled by AI and professional designers, Logatser can help you get state-of-the-art designs in a quick turnaround time at marginal costs compared to design agencies.
Rating: 4.7/5 (Trustpilot)
3. Customer Relationship Management (CRM): Zendesk
A CRM tool is essential for every business that wants to offer excellent customer service. CRM systems are SaaS-based software that help businesses create meaningful relationships with customers and prospects and skyrocket sales. Their core functionalities are contact management, interaction tracking, and lead conversion. Moreover, CRM software integrate with a host of other tools like email marketing tools, conversational chatbots, live chat software, etc., to help do more in terms of enhancing the customer service.
Zendesk offers leading CRM software for businesses across sizes and types. This CRM tool is cost-effective, easy to use, and trusted by hundreds of thousands of leading businesses. In addition, they enable seamless integration with other apps to help you create a collaborative and centralized interface to serve customers better.
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Rating: 4.5/5 (Gartner)
4. Accounting Software: Xero
Do you know what annoys people the most? Any type of fuss with their money. Not up-to-date accounts, inaccurate and untimely invoices, and late refunds mean horrible customer experience, which in turn means horrible customer service. In order to mitigate such issues, investing in accounting software is a wise decision.
Xero is world-class accounting software for SMBs and startups. It automates your entire accounting and invoicing process to remove all potential human errors, gives you end-to-end visibility, and creates a collaborative interface for your accountants. Moreover, it integrates with multiple third-party apps, including CRM tools and e-commerce platforms.
Rating: 4.1/5 (Trustpilot)
5. Email Marketing: Mailchimp
Email marketing is one of the most important marketing techniques across customers’ journeys. It helps you deal with customers’ pain points, give offers and discounts, take customer service feedback and surveys, etc. Overall, email is very beneficial to keep an active relationship with leads and customers.
Mailchimp is one of the most popular email marketing tools. It is an American marketing automation platform and email marketing service for managing mailing lists and creating email marketing campaigns to send to customers. This email marketing tool is easy to use, has all the necessary features to run successful marketing campaigns, and is reliable.
Rating: 4.5/5 (GetApp)
6. Online Payment Gateway: Stripe
Customers need a seamless experience. The lesser the number of clicks they need to make the payment, the better. To offer great customer service, you need to have a smooth and effective online payment app that will make the customers’ checkout experience glitch-free.
Stripe is an online payment processing tool for online businesses, giving PayPal a run for its money. It helps businesses manage subscription services, on-demand marketplaces, e-commerce stores, or crowdfunding platforms. Businesses can create a tailored checkout experience that works across browsers and devices and choose options from a host of functionalities. Also, the API is easy to integrate and comes with various integrable documentation or libraries to be integrated to your e-commerce store.
Rating: 4.7/5 (GetApp)
You’ve made a good investment!
Since time immemorial, it has always been so that to create a successful enterprise, you need to put customers first. Today, investing in customer service technology is the best way to do so. We hope that you found this article of immense value.