Did you know that geotargeting functionality can help you with your marketing efforts?
Yes, using geotargeting and incorporating it throughout your marketing campaign can be very useful when it comes to connecting with your target audience. In turn, this could help you boost those conversion rates to accelerate growth.
Keep reading to find out more about geotargeting and the advantages it brings. You’ll quickly realize that using geotargeting in your marketing campaigns can really do wonders for growing your business.
What is geotargeting?
Geotargeting is a proactive response to a user’s location. When a website or platform determines a visitor’s location using their IP address, Wi-Fi, or GPS data, it delivers content tailored to that location.
Look no further than search engine results pages for an example of geotargeting. For instance, you could type in ‘Indian restaurants’ as a user in Miami. Once you hit the search button, you will see results with locations that are close to your current location.
That is the basic concept of geotargeting. And the same goes for any other place in the world.
Let’s move on to the actual benefits of this functionality.
Benefit #1 – Social media and geotargeting
Marketers can target a certain city or area with their content marketing strategies and social media strategies.
There are a few strategies to target certain markets with your content and one is to write blog posts, reviews, or podcasts on a specific location.
Businesses can also create pages that solve a problem that is specific to a certain market. As an example, a sports clothing company in Seattle may create a website dedicated to clothing items for rainy and windy weather conditions.
There’s nothing wrong with exploiting an area’s culture or environment for social media marketing. This is way better than buying fake followers. Speaking of which, this is something you should always avoid.
Instead of getting fake followers on Instagram, for example, try to find professionals who can help you obtain real Instagram followers. They will find genuine users that have various interests that align with your business’ products or services.
Benefit #2 – Content tailored to your customers’ needs
By using location-based targeting, you can build ads that are truly relevant to the individuals who see them. A better user experience is created by personalized adverts and landing pages.
You can talk about specific stores, local culture, promotions, events, or seasonal products when you know your advertising will only appear in the regions you pick. These details personalize your message, resulting in more clicks and conversions.
When it comes to advertising, both local and international companies have always taken location into account. Newspapers, billboards, and salespeople are all based on location.
Thanks to this functionality, it is easy to align digital and traditional campaigns to better create relevant marketing messages that strike a chord with people from your desired location.
For geotargeting, you can use IP geolocation lookup to better personalize your content, improve ad targeting, and do numerous other things.
Benefit #3 – Product development
A small-scale test of a new product or service might help you fine-tune your offers before a broader launch. Marketers have historically used this strategy to test new items and messaging using traditional marketing methods such as TV advertisements and billboards.
Even more precise location-based testing is possible with digital geotargeting.
Another advantage of geotargeting is that it allows you to gradually expand your company’s presence into specified areas. This means that you get to tap into new markets where many of your rivals still aren’t present.
Benefit #4 – Keeping your rivals in the dark
While keeping your advertisements hidden from your rivals won’t help you connect with clients, it can give you an edge over them. Your ads should not include the locations of your closest competitors’ storefronts or headquarters.
As a result, they won’t notice your ads until they’ve been running for a while. Even if you don’t need to protect your campaign from prying eyes, this strategy can save you money on marketing by avoiding spending it on their staff or your VIP clients.
Benefit #5 – Geotargeting brings quality traffic
When you create a geotargeting strategy for your marketing initiatives, you’ll notice an increase in website traffic. This traffic will have a direct impact on your return on investment. More traffic means more leads and conversions, which means a higher return on investment.
High-quality traffic, on the other hand, provides numerous advantages for your business. Bounce rate is reduced, average time on site for visitors is increased, and other performance metrics connected to your pages improve.
These metrics may not appear to be significant, but they demonstrate that your website is important and serves customers.
There you go. Now you know how geotargeting can help your marketing efforts.
In short, you can use it to better connect to your customers, as well as allow them to find your business easily. You can even segment your campaigns thanks to geotargeting.
These and many other benefits clearly signal how wise it is to seriously consider and implement geotargeting every time you are about to release a new product or open a new store.