Good UX requires more than just a visually appealing design. It involves multiple elements working together to help visitors navigate a website and find what they’re looking for quickly and efficiently. From site structure to product images, every component needs to be optimized with a good UX in mind.
In this post, we’re discussing 8 simple ways you can use to enhance your eCommerce UX.
1. Keep Your Site Up to Date
There are thousands of eCommerce sites out there and if you want to stand out from the crowd, it’s important to make a first good impression. Make certain that your website is always up to date. If you have a blog, you should add fresh content regularly. If you have any new products or product features, update your website as soon as possible. Finally, ensure that the design of your website is following the latest trends. If you manage to leave a lasting image on your customers, they will come back for more.
2. Focus on the Loading Times
If your site fails to upload in 3-4 seconds, you won’t be able to provide a good buying experience to the customers. People nowadays have short attention spans, so it’s very important to catch their attention in as little time as possible.
If your website is taking too long to load, most visitors will leave and go to your competitors who offer a faster and smoother shopping experience.
3. Use High-Quality Product Images
When you shop in a brick-and-mortar store, you can touch the products, feel them, and try them out. With online shopping, this is not possible, so shoppers rely on product images. If you want to make your customers comfortable and convince them to buy your products, you should provide high-quality, realistic product images on your website.
It’s very important to ensure that customers get what they expect. If your product fails to meet their expectations, they won’t come back to your eCommerce store. Being honest with your customers is the best way to build trust and encourage repeat purchases.
4. Use a Forex API
A Forex API enables you to make online shopping a smooth experience by helping your customers shop in their local currency. It allows you to provide currency data to your users quickly and easily. You can detect your users’ location from their IP address and show them the price in their currency for a better UX. In addition, a Forex API can help you increase your conversions and sales by focusing on your international buyers.
5. Provide Outstanding Customer Service
If you want to offer outstanding UX, it’s crucial that you make it easy for your customers to get in touch with you. If they have questions or issues that need to be resolved, you should ensure to respond as quickly as possible.
The best way to answer customer questions is through live chat. Email can be slow and many people will choose another store instead of waiting for hours or even days for a reply.
6. Be Active on Social Media
If your customers have something to say, they’re very likely to do it on social media. Being actively present on multiple social networks is a great way to help your customers feel valued, connect with them, resolve any issues that might negatively affect your UX, and obtain valuable feedback about your online store.
Reviews and ratings help visitors to clear up doubts, develop trust in your brand, and create a better overall user experience. According to stats, nearly 85% of customers will buy a product based on recommendations from people they know, and more than 70% of them are likely to base their purchasing decision on social media referrals.
7. Make the Checkout Simple
If your checkout is complex or difficult, your customers will likely drop their shopping carts and probably never return. If you want to improve your eCommerce UX, start by making your checkout easy and simple.
Avoid distractions such as too many ads or too many product options and make sure that after the customer has chosen the products the path is as clear as possible.
8. Optimize for Mobile
Mobile optimization is today’s topmost demand, enabling consumers to shop on the go. According to Statista, mobile devices account for almost 50% of all web page views. In addition, all new websites are being indexed with Google’s mobile-first indexing, which means that the largest search engine now uses the mobile version of your page to rank you in the SERPs.
If you want your eCommerce to succeed, focus on customer-first design, provide personalized results, and make sure to enhance the level of engagement. Don’t forget about elements such as speed, functionality, visual appeal, and ease of navigation.